El Widow Maker
This project summarises the journey of creating a brand of hot sauces, bringing its identity to life while remaining true to its essence.
Overview
The main objective of this project was to create a dynamic and memorable brand identity for El Widow Maker that would resonate with hot sauce enthusiasts and newcomers alike. This involved a comprehensive overhaul of the brand's visual elements and messaging to convey its unique story and commitment to quality.
Solution
Inspired by the rich tradition of Mexican flavours and the exhilarating sensation of gourmet cuisine, the concept behind the new El Widow Maker brand is rooted in authenticity and yet elegance. Based on a bold colour palette, known for its power and allure, the brand embodies the spirit of daring exploration and the thrill of culinary discovery.
Project information
[Category] Branding
[Platform] Adobe Cloud
[Date] 2023